This grant supports projects that improve the competitiveness of specialty crops by funding marketing efforts, research and development, distribution efficiency, nutrition education, and addressing producer challenges. Eligible projects can receive up to $100,000 for durations up to three years, focusing on measurable benefits to the industry or public rather than individual profit.
Eligible applicants are legal entities such as schools, universities, extension programs, and research institutions. Projects must benefit the industry or public, not a single organization or individual.
