The Tourism Advertising Grant provides competitive matching funds to qualified South Carolina tourism marketing partners for direct advertising expenditures. It aims to leverage the Discover South Carolina brand and maximize state and local resources to deliver targeted tourism advertising to consumers. Eligible applicants include nonprofit tourism organizations and local government branches with established marketing programs operating in South Carolina.
Eligible applicants are South Carolina-based tourism marketing organizations, 501(c) entities, or local government branches with established tourism marketing programs. Applicants must have a FEIN, be registered in the state's vendor system, operate in South Carolina for at least one year, and score