The Market Access Fund supports Singapore-registered tourism businesses in reaching new audiences in emerging markets or secondary cities. It funds qualifying third-party marketing and business development costs such as creative production, trade engagement, networking events, and market research. Projects must drive leisure travel to Singapore, not have started before application, and have at least 90 days lead time before implementation.
Open to Singapore-registered tourism businesses. Projects must promote leisure travel to Singapore, be in markets with low STB presence or secondary cities, and not have started before application.
