The Singapore Collectibles Programme supports Singapore-registered businesses in enhancing products into premium souvenirs that reflect Singapore's unique character. Funding covers the full product enhancement lifecycle, including product and packaging design, market validation, prototyping, and market launch. The programme aims to increase tourist spending and expand opportunities for local brands in sectors like packaged food, wellness, and souvenir gifts.
Eligible applicants are business entities registered and operating in Singapore with at least one physical retail channel. Companies must have at least 30% local equity held by Singaporeans or Singapore PRs and be financially ready to start and complete the project.
